Optimization Stories

5 features most Magaya users don't take advantage of - Innobo

Written by Lesly Gómez | Aug 18, 2026, 3:57:20 PM

Are you really taking full advantage of Magaya?

After dozens of implementations across companies throughout the Americas, we have seen that many businesses still leave key features unused—features that can significantly improve their operations.

What will you discover in this article?

  • How to make better use of the rate module to automate sales and purchasing
  • How to activate automatic charge creation and move toward more efficient accounting
  • Which features can help you integrate Magaya with other systems and eliminate manual tasks

Five Magaya features many companies are not using

From our experience implementing Magaya, these are some of the capabilities that can create the most value when configured correctly:

1. Rate Module

The rate module consolidates your sales and purchase rates so the system can automatically complete charges in shipments and other transactions.

  • Set up airline or steamship line rates to auto-fill purchase charges.
  • Invoice customers using previously negotiated rates without relying on old quotes.
  • Publish general rates online while still maintaining customer-specific pricing when needed.
  • Create more advanced configurations for multimodal routes with air, ground, and ocean segments.

2. Automatic Charge Creation

Configuring automatic charge creation allows certain charges to be triggered and calculated automatically based on transaction type, direction, or mode of transportation.

  • Helps ensure negotiated customer rates are always billed correctly.
  • Updates charges automatically based on weight, volume, pieces, or other pricing variables.

You can learn more about this feature in the Magaya knowledge base.

3. Automated Accounting

In many cases, shipments are not fully complete when it is time to invoice the customer. Magaya allows you to move forward without having to settle the entire shipment immediately.

  • Convert open charges into invoices or purchases more quickly.
  • Invoice the customer while waiting for pending vendor or carrier costs.
  • Make it easier to calculate profit share and commissions later.

When combined with automatic charge creation and customer rate setup, this brings you much closer to truly automated accounting.

4. Automated Emails

Magaya also allows you to send emails automatically from different transactions, helping you keep customers informed without depending on manual tasks.

  • Send notifications when products are received into the warehouse.
  • Share invoices, pickup orders, and operational updates.
  • Trigger messages based on specific events, such as cargo going in transit or being assigned to a shipment.

Watch the video about this feature directly on Magaya’s page.

5. API Connectivity

One of the most powerful ways to get more value from Magaya is by connecting it to other systems through its API. This allows you to adapt operations to the reality of your business and eliminate time-consuming manual processes.

  • Integrate Magaya with ERPs, CRMs, customer portals, internal tools, or third-party systems.
  • Sync data across sales, operations, and accounting to reduce duplicate entry and errors.
  • Automate workflows based on your company’s specific operational logic.
  • Centralize visibility and speed up decision-making.

At Innobo, we are experts at consuming the Magaya API to build integrations that connect the software to the real operation of the business.

Why does this matter?

When these features are implemented correctly, Magaya stops being just a transactional system and becomes a real tool to improve visibility, reduce errors, automate tasks, and scale operations with greater control.

If you are using an older version of Magaya, you may also be interested in upgrading to Magaya 11.

Are you getting the most out of Magaya?

We will evaluate your current operation and give you a clear view of opportunities to automate processes, reduce errors, and get more value from your logistics software.

Book a free consultation →

Want to automate more processes? Explore Innobo Hub →